As a business owner, you’re always looking for new ways to increase traffic to your website or blog. And if you’re not using Instagram, you’re missing out on a huge potential audience.
Instagram is one of the most popular social media platforms, with over 800 million monthly active users. And while it’s mostly known as a platform for sharing photos and videos, it’s also an incredibly powerful marketing tool.
Here are some tips on how you can use Instagram to drive traffic to your website or blog:
- Use hashtags
Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your content will show up in the search results when people search for those hashtags.
For example, let’s say you own a travel blog. If you use the hashtag #travelblog, your content will show up when someone searches for that hashtag.
- Use calls to action
Calls to action are a great way to encourage your followers to take action. And one of the best places to use a call to action is in your bio.
Your bio is the one place on Instagram where you can include a link. So make sure to include a call to action that tells your followers what you want them to do, such as “click the link in my bio to read my latest blog post.”
- Run contests and giveaways
People love free stuff. So running a contest or giveaway is a great way to increase traffic to your website or blog.
To run a successful contest or giveaway, make sure to promote it across all of your social media channels (not just Instagram) and include a clear call to action that tells people how to enter. Also, be sure to choose a prize that will appeal to your target audience.
- Post engaging content
This should go without saying, but it’s important to post engaging content if you want people to follow you and click through to your website or blog. This means posting high-quality photos and videos that tell a story and capture attention.